These two organizations need to be integrated and to work closely together to nurture, educate and close deals.
We will work with your sales and marketing team to create the ideal buyer profile and take a deep dive into the buyer's journey. With this common understanding, your sales and marketing teams will be more aligned in chasing the same prospects.
Knowing where a prospect is in the deal pipeline will help marketing know which leads they need to nurture (Marketing Qualified Lead) and which they need to send to sales (Sales Qualified Lead) so that leads don’t fall through the cracks and get missed.
Document and share key information about your prospects, leads and customers across your Marketing, Sales and Support organizations.